THE LAB SAIGON / EVA
Client: The Lab Saigon
Project: Eva Exhibition
Scope of Work: 3D motion
Founder & Creative Director: Gydient
Creative Director: Bluefintuna - Tuan Le
Concept & Director: Nano Nguyen
3D Advisor: Nam Le
Music Producer: DawnG
3D Motion: Tung Dinh
Around April-May of 2023, the Creative Director, Gydient, asked me to join her exhibition, EVA (Exposed Virtual Anonymity). That was the first time I met her in person, at a coffee shop in District 3.
The project was about “EVA explores the concept of Virtual Identity and Privacy through the lens of creatives and artists: by showcasing their unique perspectives of self-presentation and privacy concerns in the digital age, EVA invites the audiences to engage with the concept of virtual identity and reflect on the challenges and opportunities that come with it.” - EVA Exhibition
Gydient is the founder of Fustic Studio, which is really famous in Vietnam. I was a bit worry about her project because it was an ambitous and big one that would be really popular in town.
Following my scope of work, I would engage in working with some famous artists to visualize their concept by using 3D. That’s why I had a chance to work with another talent film director: Nano Nguyen.
Fursona - Official
Basically we had 12 scenes to finish before May. That was a bit rush due to the amount of scene and the quality that we all wanted to achieve. However, with huge support from Gydient, Nam Le and Nano Nguyen, I was able to finish this exciting animation. Thanks to the music created by DawnG also.
Screenshot of all scenes made for Fursona
Every scenes in Fursona were a bit challenge for us since we had a lot of simulation happened. The problem is to balance between the quality of artworks and the time-consuming to finish each of them.Total 14 scenes were made during this Fursona project
Together with Fursona, I was also commissioned to create a 3D motion that was used for AR at the exhibition. At the time, with our creative brief, we found it pretty hard to display our purpose because of the AR technology limit that it could not display a real world simulation like cloth or balloon.
A close shot of a test I made for this AR artwork
To be able to test the possibility of this idea, we had to create a lot of versions to figure out a way to display it at the exhibition.
First attempt to transform the portrait of artists into something like cloth
With this cloth simulation, we found it interesting. However, we could not see quite clear the portrait of our artists. And the effect was way over the purpose.
Second attempt to transform the portrait of artists but not like cloth
For our second try, we tried to reduce the effect of cloth simulation in order to keep the shape of artists’ portraits. It was quite there, however, we thought they looked a bit too solid.
Third attempt to transform the portrait of artists, this time only sample material
Next try, to see the wrinkles a bit more clear, we used a sample material for a better review. It was nearly there. But how about, put them all in a transparent sphere?
Fourth attempt to transform the portrait of artists, this time within a sphere
For our 4th try, we put them all inside a sphere. Using a white material to see if the effect was better.
5th attempt to transform the portrait of artists, we increased some simulation values a bit
For this 5th try, we increased the simulation values a bit. However, the result were really bad.
Final attempt to transform the portrait of artists, we thought it was good enough
Finally, within the time we had, we finally quite okey with the quality of final version. Then everything was packaged and delivered to AR team for them to make it happen at the exhibition.
Thanks.
Tùng Đinh