IPI / BAYBAY




Client: IPI Technology Solutions
Project: BAYBAY
Scope of Work: Character Concept
Art Director: Vinh Vu
Art Director: Tung Dinh
3D Concept: Tung Dinh

Back in Autumn 2019, as a part-time Art Director for BAYBAY gaming platform project, a product of IPI Technology Solutions, I was working on the concept development phase of the project. Together with Vinh, we aimed to create simple but cute characters for the platform. Characters that were built by only using simple geometries like cube, sphere, dish, tube, triangle, etc.

Modelling has not been my cup of tea until now to be honest. However, that was the purpose of the direction we had defined that even me could be able to do it. And, Vinh and me, somehow, cuteness was not our usual art style. That’s a challenge for us too.


Together with Vinh, somehow, I was able to create a series of 9 cute characters that were friendly for further game development stages. However, the project was closed.

4 years later, August 2023, after a while of doing 3D, I start to look back at old works since I need to update my portfolio. Seeing those cute characters, I decided to give it a try. Just to see the differences of 2019 me and 2023 me.

Character #09

Character #08

Character #07

In the new version of these characters, I keep the same design but with different lights setup, and different materials. Happy to see them live again.

I put these works in the portfolio just as a good memory of the collaboration between Vinh and me.

Thanks.
Tùng Đinh