︎
Tung Dinh

Designer*Art Director*Creative Director

  1. DahSheng / DC
  2. Curnon / Futura
  3. Curnon X BoBui
  4. Behalf / ZEE
  5. The Lab Saigon / EVA
  6. IPI / BAYBAY
  7. Used Furniture Call
  8. Rice / Rooster Beers
  9. Rice / Ting
  10. Rice / Marou
  11. Rice / Truffleman
  12. 5 Days of Vehicles
  13. 36 Days of Type
  14. Amazink Branding
  15. AstroV Branding
  16. Wecheer.io
  17. April / TVC
Email
Instagram
Linkedin

©2023
Lorem Ipsum 724
Information

RICE / TRUFFLEMAN


Client: This Is Rice / Truffleman
Project: Packaging R&D
Scope of Work: 3D R&D
Creative Director: Joshua James Breidenbach
Creative Director: Chi An De Leo
3D Designer: Tung Dinh

I was engaged in quite the early stage of Truffleman’s packaging when we were in need of visualizing the design of their packaging. The idea is to let our CDs to have a better decision on whether we wanted it to be made with wood or paper.

Truffleman’s packaging early stage with wooden and paper materials

S-size Truffleman’s packaging


Wooden packaging R&D


Paper packaging R&D

Beside the main products, we also were assigned to design and explore the visual of their side product which is Truffie, colorful and made by paper only.
Truffies (not the current design)


Truffies (not the current design)

Truffies (not the current design)

After several adjustments in term of design, we finally were abled to visualize Truffleman’s packaging (at the time we developed, not the current design)


Final design of Truffleman packaging at the time we developed

The best part of this project for me was the series of clay-render for Truffleman packaging visualization where we only wanted to see the light and shadow, how their packaging moving in an animation in order to explore the visual possibilities.

Small triangle Truffleman’s packaging

We started with small triangle packaging first so that we could find an ideal way to animate the box.

Big triangle first try

We wanted something more subtle in speed of the animation. The first try was a little bit fast and sudden. We also wanted more organic shadow on the packaging.

Big triangle second try

We agreed to use organic shadow rather than a hard contrast like first version. But we wanted to explore some different animations for the packaging like open and 360 rotate.

Big triangle third try

After that, we wanted to see all triangles big and small together in an animation in order to see how they can interact each other.

All triangles first try

All triangles second try without camera movements

We also developed and explored animation for Truffies packaging.

Truffies first try

Truffies second try, less items

Truffies opening

Some extra explorations while doing the clay-render animation just for me to see some chances in using these visuals.

Small triangle animation demo

Small triangle animation demo

Small triangle animation demo

The development and exploration phase was very fun.

Thanks.
Tùng Đinh


Next Page ︎︎︎