REDDER / SULWHASOO
Client: Sulwhasoo
Project: Ginseng Cream Fake OOH
Scope of Work: 3D Animation fake OOH
3D animation: Tung Dinh - Duy Tran
Editor / VFX / SFX: Thien Nguyen
Master version
Dentsu Redder contacted me urgently for a 3D animation that mixed real footage and 3D element (Sulwhasoo product) together to introduce their new product.
First round Video
The process was divided into 4 phrases. For the first one, we had to look for a nice real footage of Ha Long Bay so that Sulwhasoo team would confirm on it. At second phrase, we started to model the new Sulwhasoo product which is the most difficult challenge for us cause Sulwhasoo team obviously wanted the 3D model to look exactly the same like the real one from photoshop file (while we already have a physical one which is more accurate than the photoshop file).
Modeling and lookdev stage
Also, we tried different shapes of rocks to match with the real footages. Then, after getting approved from rock model, we moved on to the stage where we played around with moss simulation by setting different values to see what should be better for the real footage.
Rock and moss simulation exploration
For third phrase, it was time for editor to play his key role in creating fake OOH video where we have to match real footage and 3D renders. That was an important stage which decided the quality of final artwork (by lighting and camera movement data). Otherwise, everything gonna be so fake.
Setting up the animation
Tracking data from real footage and 3D render
First draft render to have an overview of how the work looked like
Last phrase, we execute all shots inside After Effect with SFX and VFX. Thanks to the great work from our friend, Thien Nguyen
Thanks.
Tùng Đinh