CURNON X BOBUI
Client: Curnon
Project: Born in the Street Collection
Scope of Work: 3D Product Animation
CMO: Duc Truong
Designer: @ddaauhieen
Video editing by @Novyxong
3D models by @Jasonnnnn_xd
3D simulation by @Roy.mataz
Curnon team came to me on 10th May 2022, one year after our first collaboration for Futura Collection campaign. For this time, together with their partner BoBui - a local streetwear brand, based in Saigon, Vietnam; they came to me with a crazier brief. The goal of this project is to create a 3D animation of Vietnam first Streetwear Watch Collection, playing as a teaser for Curnon’s master marketing campaign.
The campaign idea is “[Ngông], It is not only the street spirit that is always presented in BoBui products, but also the freedom to express the personalities, a key message that Curnon always would like to communicate with young people.”
Like previous project, Curnon team always looked for perfection in the details of their 3D watches. One of my important tools to finish the modeling stage is to gather all feedback rounds with Powerpoint or Google Slide. By this tool, we could keep track of our feedbacks really well by knowing exactly the quantity of feedbacks, which ones we fixed, which ones not yet.
“Feedbacks Deck” - With this deck, we can get exactly details feedback of our 3D models. Curnon team was so helpful to support me with their constructive feedbacks.
We did created many versions of the 3D models of Curnon watches. It was a quite fun to see the improvement of our work via Feedbacks Deck. We were really happy to see the progress of this project together.
“Metal Blue” - first look of 3D model
“Metal Rubber” - first look of 3D model
“Metal RoseGold” - first look of 3D model
After all, we finally had our dream 3D models which were totally different with what we had on first days. Then, with Octane render engine and Cinema4D, I was ready to roughly create some studio setup animations for Curnon team to see our final 3D models in motion. I was in love with the final quality of gold material :)
“Steel Gold” - Final version
“Steel Rubber” - Final version
After confirmation from Curnon to move on, we started to create those shots in our list. We had 10 shots, one opening and one closing. For opening and closing, we aimed to utilize Curnon and Bobui logo to quickly present their brands.
“Steel Blue” - shot 02
“Steel Blue” - shot 03
Since we did not have enough time to execute 3 models videos, Curnon team decided the main object to showcase is the blue watch which they love to promote it during their campaign.
“Steel Blue” - shot 04
“Steel Blue” - shot 05
“Steel Blue” - shot 06
“Steel Blue” - shot 07
The most difficult part of this stage is the broken concrete street simulation when Curnon watch going up. It took a lot of experimental inside Cinema4D with Voronoi Fracture.
“Steel Blue” - shot 08
“Steel Blue” - shot 09
“Steel Blue” - shot 10
“Steel Blue” - shot 11
So on 11st June 2022, we finally finished this project.
Thanks.
Tùng Đinh